How to Set up a Mobile Website Part 5

My previous blog articles are based out of this useful book: Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

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How to Set up a Mobile Website:

1. Fundamentals for physical places such as restaurants, bars, coffee shops: include location with mobile-friendly map, your menu/services with prices, hours of operation, phone number, if you have Wi-Fi. Include a hook (promotion)
2. Brick & Mortar Retailers: mention products, nearest locations, hours of operation, & buy products via mobile devices
3. Law firms, Accounting firms, other professional firms: include a map, number to the receptionist (if lost within the building), make sure it has lots of white space, it makes it looks first class), finally include a click to call option
4. Non-profit organization: install a large “donate” here button (red, upper right-hand side), add links, and provide one photo!
5. Check out fast your page uploads by using websitegrader.com
6. Avoid flash & video!

Learn more of my previous notes of Mobile Marketing Campaign? See Part One, Two, Three, and Four

The Five C: Mobile Marketing Tips Part 4

More info found in Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Forget the Four Ps, the Five Cs are also important to think about when developing a mobile marketing campaign.

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The Five “Cs”:

1. Company: i.e. product line, image, experience, culture
2. Collaborators: Biz doing biz with distributors, suppliers, alliances
3. Customers: buying behavior, decision makers or influencers, market size, how they get info on you
4. Competitors: direct vs. indirect (i.e. Coke vs. Pepsi vs having a Popsicle as a refreshment instead)
5. Climate: macro environmental factors (political & regulatory environment, economic, social, and tech environment)

*Great questions to ask yourself and others about your biz? (p. 68-69)  Sometimes the CEO, COO, CMO, Employers, and others have different ideas about your company and it’s Brand differentiation

Learn more of my previous notes of Mobile Marketing Campaign? See Part one and two

Launching Mobile Marketing Tips Part 3

Even more of my notes from the book, Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

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How to connect users with General Mobile Campaign:

1. Have Users Upload a Photo using your product
2. Run a Viral (SMS) Coupon Promo: Ask them to promote to others, include expiration date
3. Run a Display Ad that sends a push notification, add to contact info
4. Incorporate user photos into an ad (John Deere had one with uploading your pictures with their Can on Facebook)
5. Drive Users to a free MP3 download (or Scavenger Hunt or Discount Coupon)

Remember: Develop in all of the possible mobile channels to connect with potential consumers with relevant content!

Learn more of my previous notes of Mobile Marketing Campaign? See Part one and two

Launching Mobile Marketing Tips Part 2

Continuation of my notes found in the book, Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

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How to get Set-up a General Mobile Campaign:

1. Get a QR Code for Blog
2. Run a Google Voice Search (things might direct you to different site by how you pronounce it)
3. Download Foursquare, Where, SCUNGR to “Check-in” (coming soon: promos)
4. Set up site as “.com/mobile“
5. Add Mobile Website Plug-in for WordPress
6. See how Fortune 500 Companies use it
7. Register business with location-based service
8. Try a Display Ad (can be done by iAd, AdMob, Millenial Media, Mobclix)

The book tells you how Fortune 500 Companies did it, like:

• SMS Campaign, Red Cross: Haitian Earthquake made $32M
• HBO’s True Blood, adding bloody fingerprints on app
• North Face, geo-fencing, special offers on location
• Intel’s B2B Mobile Paid Search Campaign

Still not convinced about starting a Mobile Marketing Campaign? Need Stats on Why you Should Start an Mobile Marketing Campaign? Then visit my previous posts.

Launching Mobile Marketing Tips Part 1

Finally! I have been sharing statistics I have found in the book, Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Now to start generating ideas about how to get started. There are a couple of things to keep in mind such as (according to the book) “People use their phones for quick info on inexpensive or low-consideration products or services, probably not planning on comparing ratings & reviews on washing machines.”

 Make sure you run a “A/B Split Test” meaning you have two versions of the same ad and making minor changes to each of them such as “Valentine’s Day Special” or “Valentine’s Day Flowers”

Suggestions on writing Ads (from pg. 142):

1. Write headlines that focus on your product, not your company
2. Describe benefits in the body copy: Same Day Delivery vs. Beautiful Roses
3. Always include a CTA (Call to Action) such as “Click now for Discount“
4. Make sure the ads links to a landing page, NOT the home page!
5. Include keyword on your Ad

Not convinced about Mobile Marketing? Want Stats on Why you Should Start an Mobile Marketing Campaign, then you should visit my previous posts.

Mobile Marketing Stats: Part II

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As promised, here is the continuation of the Statistics of Mobile Marketing Campaigns obtained from the book, “Go Mobile” by Jamie Turner. Stay tuned in the next blog entry for more stats and tips about launching a mobile marketing campaign.

• Mobile Ads were opened by 61% of participants vs. standard web ads 7% opened
• Shocking: Approx. 30 secs to make a presentation which typically outline a problem/solution benefit of the product/service. In Mobile, you have 2 seconds! (average time of a double click)
• Google reports 81% of smartphone users access the Internet on their mobile devices. 50% use the internet on the phone while waiting. 70% would rather give up beer than their smartphones if faced with that choice!
• Google: 79% of large online advertisers do not have a mobile optimized website.
• Text are read within 4 mins of receipt as opposed to 48 hours for email.
• Retaining simply 5% of your customers can translate to increased profitability of 75%.

Stay tuned for the next section of my notes from this book, which includes tips on launching a mobile marketing campaign. Visit previous posts on this topic on Mobile Marketing Stats.

 

Mobile Marketing Stats: Part I

These stats were obtained from Jamie Turner’s new book, “Go Mobile“:

• Location-based rev in US is expected to climb from 2.8 billion in 2010 to $10.3 billion in 2015
• 1 in 10 people currently redeem mobile coupons which is 10x higher than the redemption rate of some traditional coupon channels
• Cost of running a mobile mktg campaign is less than cost of running many traditional marketing campaigns
• 6.8 billion people on planet, 4.0 billion own a mobile phone, and 3.5 billion own a toothbrush
• Once searchers on a smartphone find a local biz, 61% call the biz, 59% visit the location
• 70% of mobile search users complete their task after one hour, compared to 30% on PC

I’m going to have a couple of “Parts” to the Stats section from my notes, Stay Tuned to actual tips to start your mobile marketing campaign (that are out of the book).

Go Mobile: Mobile Strategies to Grow your Business

Go Mobile, the book from 60SecondMarketer.com

Finally, I finished the book, “Go Mobile” it was such a good read for growing a business through using mobile marketing campaigns that I had two notebooks to take notes to post on this blog. One notebook for stats and another of tips to incorporate into businesses. Good things come to those who wait, well here you go, I’ll be blogging about the various things I learned here. Stay Tuned!