Posts tagged ‘mobile technology’

February 8, 2012

Mobile Marketing Stats: Part II

Valentina's QR Code for Blog

Valentina's QR Code for Blog

As promised, here is the continuation of the Statistics of Mobile Marketing Campaigns obtained from the book, “Go Mobile” by Jamie Turner. Stay tuned in the next blog entry for more stats and tips about launching a mobile marketing campaign.

  • Mobile Ads were opened by 61% of participants vs. standard web ads 7% opened
  • Shocking: Approx. 30 secs to make a presentation which typically outline a problem/solution benefit of the product/service. In Mobile, you have 2 seconds! (average time of a double click)
  • Google reports 81% of smartphone users access the Internet on their mobile devices. 50% use the internet on the phone while waiting. 70% would rather give up beer than their smartphones if faced with that choice!
  • Google: 79% of large online advertisers do not have a mobile optimized website.
  • Text are read within 4 mins of receipt as opposed to 48 hours for email.
  • Retaining simply 5% of your customers can translate to increased profitability of 75%.

Stay tuned for the next section of my notes from this book, which includes tips on launching a mobile marketing campaign. Visit previous posts on this topic on Mobile Marketing Stats.


August 24, 2011

Lessons Learned in Agri Marketing

I just came back from TN from the Agchat Foundation Conference called Agvocacy 2.0. It was a Social Media (SM) Training conference catered to Agricultural folks/farmers/ranchers, lessons include Blogging, Advanced Twitter/Facebook Tips, and Creating Impactful Images through Vblogging. Also, most importantly promoting Agvocacy! I really enjoyed meeting such amazing people who are making a difference in Agriculture and how food is brought to my plate.

Here I am brainstorming some ideas for my Blog with the tips learned at ACFC11:

Why do I always end up with my eyes closed








I would like to say that I learned the most from John Blue (& Mace Thornton) from Truffle Media such as how to create better videos for your blog with great insightful tips that are perfect for people like myself who have a great attention to detail. Also, John had great suggestions on advanced twitter tools to keep me following more active users.

I really enjoyed both beginner and advanced blogging suggestions from Janice Person, Katie Pinke, and Ryan Goodman. Overall they mentioned that it is all about telling a story to your fans about your lifestyle: the good and the hectic moments. They also touched upon google analytics and the pro/cons of WordPress and Blogger.

I also learned great apps for my iPad/MacBook Pro from Chuck Zimmerman and we talked about how: It’s Great to Be a Florida Gator!

I wish I had more time to speak with Mindy Jo Montgomery who wanted to chat but was heading out of the conference.

Here is the group picture (with my eyes open!)

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