iPad for Business Workshop in Abingdon, VA

iPad for Business Workshop

Tablet Owners Define New Category of Shoppers [cool INFOGRAPHIC]

“The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.”

Another Mashable info graphic to show you where tablets are headed to the future:

$1.4 trillion buying power in these households by 2013, Find Out Who!

Latina Buying Power

I’m always telling everyone about the power of the Hispanic audience, here’s my proof:

According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.

Find out more about Latina buyers and their four distinct female Latina shopper archetypes

Contact me if you’re interested in speaking engagements or consulting on the Hispanic Market

How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion

Tory Burch

It seems like there are endless emails being sent about Cyber Monday now that Black Friday has passed. It’s hard to believe how successful they might be? Often I wonder who really does their social media campaign efficiently enough to actually generate more sales online than in physical stores, I found my answer with Mashable’s article on Tory Burch. Here is a small sample of the article:

Much of her success can be linked to an aggressive digital strategy, says Miki Berardelli, who has served as chief marketing officer of Tory Burch since 2009. The company launched ecommerce immediately after opening its first shop in downtown Manhattan, and toryburch.com generates more revenue than any physical store. Burch is one of the few designers to maintain a direct, ongoing dialogue with her friends and fans onTwitter, which she does in an easy-going and authentic manner. The company’s blog, which is helmed by former InStyle editor Honor Brodie, is broadly recognized in the industry as one of the leading manifestations of ongoing, brand-developed content. 

12 Marketing Predictions for 2012

I suggest reading this article from MarketingProfs  several times because “social marketing activities will no longer be optional; in 2012, they will be a necessary element of traffic-driving success.”

Read more more about 12 Marketing Predictions for 2012

Who Wears The Pants? The Women Of Course

I love this article for Feminist Friday, this article was found on Forbes. Here is the info graphic below:

6 Ways to Be More Persuasive With Social Media

As always, Mashable posted a great article on Being More Persuasive with Social Media, here are their Top Six Ways to get it done but with a Valentina twist to it.

1. Reciprocation – The Oldest Trick in the Book

like everything in life, it’s all about favors, you give something to someone with the hope that they do something in return, you teach them something or sell them a product but hope they mention it to others through WOM or Social Media

2. Social Proof – Don’t Be Left Behind

folks like to be where the party is at, build an audience, make it interesting, provide value, and they’ll come!

3. Liking – Never Met a Stranger

be yourself: being funny, personable, or very friendly helps!

4. Authority – Why You Must Listen to Me

show it off, your expertise, your experience, etc…people need to see proof!

5. Scarcity – Last Chance to Be Popular

play it hard to get!

6. Commitment and Constancy – Don’t Go Back on Your Word

follow through!

I really suggest reading the actual post from Mashable about being more persuasive to see examples, stories, and more comprehensive explanation. 

Startup Savvy, Book Review

Aundrea Wilcox, MBA

I recently met Aundrea Wilcox, MBA she is the Executive Director of the KOSBE- The Small Business Connection which is part of the Kingsport Area Chamber of Commerce. I had been following her on Twitter for a couple of weeks before I decided to purchase her book, Startup Savvy: Strategies for Optimizing Small Business Survival and Success.

As person who has just completed a Master’s of Business Administration degree I have been inclined to start my own business. But as a newbie to TN from FL, I wanted to get a sense of the culture before launching to the commitment of starting a business. I believe Aundrea provides a great insight about how to start a biz plan, using (free) resources through the SBA & TSBDC, real stories of locals who have launched their own business in this area. I highly recommend slowly reading her final chapter: 40-Love Then Game.

Aundrea with her book Startup Savvy

What is Twitter? How can I use it? Twitter Basics for Newbies

As a newcomer to the TN area, I see everyone trying to venture in Twitter but they might not know the right steps to make it effective to conduct business, promote your brand, or even make some friends. Here I have come up with great links that can help you and your new relationship with Twitter:

If you’re a reader: Mashable’s Twitter Guidebook breaks its down step by step

If you need visuals: This is a great video for you!

If you have question, here is the help center

Infographic: How, When & Where People Share Content

I love love love info graphics to prove a point! I’m going to ready for you Wednesday at 9:30am to post lots of great stuff!

I got this from Search Engine Land