Mobile Marketing Stats: Part I

These stats were obtained from Jamie Turner’s new book, “Go Mobile“:

  • Location-based rev in US is expected to climb from 2.8 billion in 2010 to $10.3 billion in 2015
  • 1 in 10 people currently redeem mobile coupons which is 10x higher than the redemption rate of some traditional coupon channels
  • Cost of running a mobile mktg campaign is less than cost of running many traditional marketing campaigns
  • 6.8 billion people on planet, 4.0 billion own a mobile phone, and 3.5 billion own a toothbrush
  • Once searchers on a smartphone find a local biz, 61% call the biz, 59% visit the location
  • 70% of mobile search users complete their task after one hour, compared to 30% on PC

I’m going to have a couple of “Parts” to the Stats section from my notes, Stay Tuned to actual tips to start your mobile marketing campaign (that are out of the book).

5 Responses to “Mobile Marketing Stats: Part I”

  1. “3.5 billion own a toothbrush”, really? How was this calculated?


Express Yourself Freely

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: