Inbound Lead Nuturing: the Basics

This post is ideal for keeping a dialogue with potential customers, never forget that with all of the technology available there is always a human touch that is needed to close a sale, especially in this niche. This PPT provides case studies and 7 simple steps that make learning the concept pretty easy. The point is never forget to follow up and respond ASAP to inquires! These steps are ideal for a check list of things to do for the pet, horse, and agriculture community where the product is meant for a living thing, sometimes a “family” member to the customers.

Color Impressions and your business

In an effort to offer my best knowledge of marketing to my audience and clients, I have completed a Certified Color Specialist course. Color is important in what you offer your customers in the way you project your brand, logo, and brand. What is the impression that you’re really offering your clients? Upbeat or casual? Mainstream or all-Natural. Are you current with the latest trends in the industry?

Click below to view my final presentation for certification, upcoming color trends for the equestrian industry:

Viral Marketing and World Wide Rave

This is an excellent post from one of my favorite authors, David Meermann Scott. He basically inspired me to be passionate social media marketing back in 2009. This PPT has innovative information to help boost your inbound content (ebooks, focus on your different buyer personas, etc). It is worth reading, please do so. You won’t regret it! I don’t want to give too much away this time, because I want you to be impressed with the tips he gives you. Imagine, if you could apply this information to your niche or industry, especially this great industry I cater my blog to, such as the four-legged industry which focuses on pets, horses, and other creatures that we love. I really appreciate those that think outside the box, like what David suggest on this PPT.

Developing a Keyword Strategy

This PPT from HubSpot has tips on multiple tools on Keywords, details on long-tail terms, how to increase conversions on your website (such as learning about your biz, service, product). Great material can be applied to those individuals who are promoting a product in the pet/equine industry, promoting a service such as farrier, or even a horse.

©iStockphoto.com/David Mathies

Social Media and Building Community

This PPT places emphasis on being humble in your community, focus on being a participant, not just the owner. You have to celebrate your customers and follow steps to strengthen your community. This can be easily applicable to the Equine, Pet, and Agriculture community where folks are educated and need to learn about what they’re giving their pets and/or now want to know where their meal comes from.

©iStockphoto.com/David Mathies

Hump Day Humor Dog Tricks

Watching dog videos makes me smile and relax but this dog named Jesse does it all except speak, you’ll be impressed with his tricks! I mean it!

Crash Course in SEO

Information on Brand and Non-Branded content, online marketing tactics for generating conversations, Case studies that can be applied to the Equine, pet, and Agriculture Industry.

Be Hip and Be Noticed, Get a QR Code

I’m beginning to see it everywhere in the Pet market, Horse industry, and the general public in magazine advertisements, flyers, and growing substantially in business cards overseas. These “Quick-Response” (QR) Codes are read by smartphones (Blackberry, iPhone, Androids)and  link you to websites, phone numbers, and much more.

Google your phone model and “QR Code” and it will tell you which apps offer you QR Code Readers on your smartphone. To get your own QR code, I tried this site and code my own code, please see below. Let me know if you want me to explain more about this subject, or if you have questions email me: mvalentinaescobar@gmail.com

Valentina's QR Code for Blog