How to Set up a Mobile Website Part 5

My previous blog articles are based out of this useful book: Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Valentina's QR Code for Blog

How to Set up a Mobile Website:

1. Fundamentals for physical places such as restaurants, bars, coffee shops: include location with mobile-friendly map, your menu/services with prices, hours of operation, phone number, if you have Wi-Fi. Include a hook (promotion)
2. Brick & Mortar Retailers: mention products, nearest locations, hours of operation, & buy products via mobile devices
3. Law firms, Accounting firms, other professional firms: include a map, number to the receptionist (if lost within the building), make sure it has lots of white space, it makes it looks first class), finally include a click to call option
4. Non-profit organization: install a large “donate” here button (red, upper right-hand side), add links, and provide one photo!
5. Check out fast your page uploads by using websitegrader.com
6. Avoid flash & video!

Learn more of my previous notes of Mobile Marketing Campaign? See Part One, Two, Three, and Four

The Five C: Mobile Marketing Tips Part 4

More info found in Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Forget the Four Ps, the Five Cs are also important to think about when developing a mobile marketing campaign.

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The Five “Cs”:

1. Company: i.e. product line, image, experience, culture
2. Collaborators: Biz doing biz with distributors, suppliers, alliances
3. Customers: buying behavior, decision makers or influencers, market size, how they get info on you
4. Competitors: direct vs. indirect (i.e. Coke vs. Pepsi vs having a Popsicle as a refreshment instead)
5. Climate: macro environmental factors (political & regulatory environment, economic, social, and tech environment)

*Great questions to ask yourself and others about your biz? (p. 68-69)  Sometimes the CEO, COO, CMO, Employers, and others have different ideas about your company and it’s Brand differentiation

Learn more of my previous notes of Mobile Marketing Campaign? See Part one and two

Launching Mobile Marketing Tips Part 3

Even more of my notes from the book, Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Valentina's QR Code for Blog

How to connect users with General Mobile Campaign:

1. Have Users Upload a Photo using your product
2. Run a Viral (SMS) Coupon Promo: Ask them to promote to others, include expiration date
3. Run a Display Ad that sends a push notification, add to contact info
4. Incorporate user photos into an ad (John Deere had one with uploading your pictures with their Can on Facebook)
5. Drive Users to a free MP3 download (or Scavenger Hunt or Discount Coupon)

Remember: Develop in all of the possible mobile channels to connect with potential consumers with relevant content!

Learn more of my previous notes of Mobile Marketing Campaign? See Part one and two

Launching Mobile Marketing Tips Part 2

Continuation of my notes found in the book, Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Valentina's QR Code for Blog

How to get Set-up a General Mobile Campaign:

1. Get a QR Code for Blog
2. Run a Google Voice Search (things might direct you to different site by how you pronounce it)
3. Download Foursquare, Where, SCUNGR to “Check-in” (coming soon: promos)
4. Set up site as “.com/mobile“
5. Add Mobile Website Plug-in for WordPress
6. See how Fortune 500 Companies use it
7. Register business with location-based service
8. Try a Display Ad (can be done by iAd, AdMob, Millenial Media, Mobclix)

The book tells you how Fortune 500 Companies did it, like:

• SMS Campaign, Red Cross: Haitian Earthquake made $32M
• HBO’s True Blood, adding bloody fingerprints on app
• North Face, geo-fencing, special offers on location
• Intel’s B2B Mobile Paid Search Campaign

Still not convinced about starting a Mobile Marketing Campaign? Need Stats on Why you Should Start an Mobile Marketing Campaign? Then visit my previous posts.