Inbound Lead Nuturing: the Basics

This post is ideal for keeping a dialogue with potential customers, never forget that with all of the technology available there is always a human touch that is needed to close a sale, especially in this niche. This PPT provides case studies and 7 simple steps that make learning the concept pretty easy. The point is never forget to follow up and respond ASAP to inquires! These steps are ideal for a check list of things to do for the pet, horse, and agriculture community where the product is meant for a living thing, sometimes a “family” member to the customers.

Wearing Helmets is Sexy and Fashionable

 Hold Your Horses Head

Lately I have been hearing horrific stories about folks (not wearing Helmets) falling off horses and having horrible accidents/injuries.

There are several articles, photos, and things to do on the Rider4Helmets Site.

But I’m not here to preach or to tell you what do in your life.(Only when it comes to food!) I’m here to tell you that helmets are sexy and very fashionable. Have you seen some of the latest ones?

Here is a sample of one (with Free Shipping) that I found on Riders4Helmets site plus accessories, protective gear for Horses & dogs:

*I have received a shirt in the past by Riders4Helmets and tote bag by Horse Shoes by Design.

Color Impressions and your business

In an effort to offer my best knowledge of marketing to my audience and clients, I have completed a Certified Color Specialist course. Color is important in what you offer your customers in the way you project your brand, logo, and brand. What is the impression that you’re really offering your clients? Upbeat or casual? Mainstream or all-Natural. Are you current with the latest trends in the industry?

Click below to view my final presentation for certification, upcoming color trends for the equestrian industry:

Furry Friends Friday (Videos)

Each week I try to round out some unique pet videos of the week. Here are a few:

Ok Go- White Knuckles (Great Dog Training)

Loyal Dog at Funeral of a Navy Seal  hero Jon Tumilson

Big Announcement: I’m moving to TN

: Drum roll please : I have been dying to tell everyone that I will be moving to North East TN very soon. I have been going to TN back and forth (for almost two weeks now), first to find a place to live and a 2nd time for my Agvocacy 2.0 conference (earlier this week in Nashville). You can’t imagine my happiness of finally leaving flat Florida (heat/humidity) and experiencing the Mountains of TN. Plus, I’m finally going to experience the snow and the four-seasons! Here are some pictures of TN:

 Fall, Changing of the Leaves

The Rolling Hills and Mountains

Special thanks to Cowgirl Magazine and Wrangler

I just subscribed to Cowgirl Magazine, they were offering a contest for Booty Up jeans from Wrangler as an incentive for new subscribers (only a lucky few were going to win these jeans), I thought it was a 2 x 1 deal ( I crossed my fingers) and I won a pair! I really need some booty help. They were very comfy and fit nicely.

Thanks again! I love the magazine for its cowgirl fashions, home decor, and beautifully written articles about horse breeds along with spectacular photography.My hubby even bought me my bday present off of this magazine (Native American jewelry). I’m really obsessed about this mag, I even got featured as a testimonial. Check it out below! 

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My Native American (bday present) Jewelry from “All Tribes” (no makeup on):

Lessons Learned in Agri Marketing

I just came back from TN from the Agchat Foundation Conference called Agvocacy 2.0. It was a Social Media (SM) Training conference catered to Agricultural folks/farmers/ranchers, lessons include Blogging, Advanced Twitter/Facebook Tips, and Creating Impactful Images through Vblogging. Also, most importantly promoting Agvocacy! I really enjoyed meeting such amazing people who are making a difference in Agriculture and how food is brought to my plate.

Here I am brainstorming some ideas for my Blog with the tips learned at ACFC11:

 

 

 

 

 

 

 

I would like to say that I learned the most from John Blue (& Mace Thornton) from Truffle Media such as how to create better videos for your blog with great insightful tips that are perfect for people like myself who have a great attention to detail. Also, John had great suggestions on advanced twitter tools to keep me following more active users.

I really enjoyed both beginner and advanced blogging suggestions from Janice Person, Katie Pinke, and Ryan Goodman. Overall they mentioned that it is all about telling a story to your fans about your lifestyle: the good and the hectic moments. They also touched upon google analytics and the pro/cons of WordPress and Blogger.

I also learned great apps for my iPad/MacBook Pro from Chuck Zimmerman and we talked about how: It’s Great to Be a Florida Gator!

I wish I had more time to speak with Mindy Jo Montgomery who wanted to chat but was heading out of the conference.

Here is the group picture (with my eyes open!)

Advanced SEO Tactics

Great PPT on implementation on SEO Tactics that go deeper than your typical keywords and search results.

Viral Marketing and World Wide Rave

This is an excellent post from one of my favorite authors, David Meermann Scott. He basically inspired me to be passionate social media marketing back in 2009. This PPT has innovative information to help boost your inbound content (ebooks, focus on your different buyer personas, etc). It is worth reading, please do so. You won’t regret it! I don’t want to give too much away this time, because I want you to be impressed with the tips he gives you. Imagine, if you could apply this information to your niche or industry, especially this great industry I cater my blog to, such as the four-legged industry which focuses on pets, horses, and other creatures that we love. I really appreciate those that think outside the box, like what David suggest on this PPT.

Listen to the Godfather: Watch Your Competitors

 

Whether you’re in the Pet or Horse industry, you can’t help to notice that when you walk into a feed store or pet store/speciality shop, there are hundreds of products out there ranging from shampoos, dental items, creams for nicer coats, tack, etc that promise that THEIR product is better than others. Don’t even get me started on those products that are organic and holistic. Not to mention those products that have box-ads, a DVD playing their pitch in-front of the cash register, or even those advanced in marketing that say “Scan this QR code for more info on how this product can make “Fluffy” do…”. How can you separate yourself from your competitors? In this highly competitive industry, I suggest you read this article below that covers all the basics.

I found this article from a tweet from Social Media Guru, Susie Blackmon, who originally got it from Heidi Cohen’s website. (The article explains why I used Andy Garcia’s picture) Click below for the full article:

16 Competitive Marketing Elements to Track