Top Ten Takeaways From the Inbound Marketing Summit (#IMS11, #HUGS2011)

Guy Kawasaki

Two months ago, I had my commencement ceremony (in FL) and Inbound Marketing Summit scheduled for the same weekend. I knew I wouldn’t be able attend HubSpot’s Inbound Marketing Summit (IMS) because of my commencement ceremony. I was dying to meet one of the guest speakers, Guy Kawaski (Former chief evangelist of Apple, Co-founder of Alltop.com, Author of Enchantment) and learn more information about Inbound Marketing (I’m certified as an Inbound Marketing Certified Specialist through HubSpot). At the end of the day, my husband and I moved to TN (due to an amazing job offer), I couldn’t attend both my commencement and #IMS2011. But, I’m excited to share the top ten takeaways by someone who has attended this, please click here.

Guy Kawasaski

 

 

 

Social Media Marketing and growing your business

In an effort to prove that social media marketing isn’t just something that teenagers and hip individuals do, it can really grow your business if you’re determined to really put the time it takes to invest in your brand to a broad audience, visit the picture below from Mashable:

need a simple walk through of what you need to do? Don’t hesitate to contact me for details: EquineVal@gmail.com or call me personally at 786-47-HORSE

Social media connect farmers with local customers

Group Picture of Conference

Glad that Social Media and Farming are connecting again, the recent conference that I attended in Nashville has been featured in USAToday.com here is a quote:

“Last week, the AgChat Foundation held a conference in downtown Nashville for farmers across the country — and spanning many farm types and sizes — to learn about improving social media skills. It’s the second conference held by the organization, and attendance doubled in size this year.”

 

To view the entire article, please click here:

Equine Agvocate

Brainstorming some advocacy ideas

I recently attended an Agvocacy 2.0 (Agvocating for Agriculture using Social media) conference in Nashville. I had the pleasure to interview with Chuck Zimmerman of ZimmComm New Media, LLC about being an agvocate for the equine and farming industry using Twitter, Facebook, and LinkedIn as a platform to spread the word.

Here is all the information on the interview, click Here

***You can listen to my interview with Chuck Zimmerman: Equine Agvocate: Valentina

5-Minute Guide to Getting a Job in Social Media [INFOGRAPHIC]

I’m excited about starting the new chapter in my life: I’m moving to Tennessee this Labor Day weekend and I’ll complete my Masters of Business Administration degree in October.

I’ll be looking for a job in Marketing in a new (State) town, specifically in Social Media (& would love to be in the Four-Legged Industry) but I would be happy doing Social Media Consulting in the General Industry. Here is the 5-minute guide to getting a job in Social Media, I found it on Mashable, I have done all these steps already.

Lessons Learned in Agri Marketing

I just came back from TN from the Agchat Foundation Conference called Agvocacy 2.0. It was a Social Media (SM) Training conference catered to Agricultural folks/farmers/ranchers, lessons include Blogging, Advanced Twitter/Facebook Tips, and Creating Impactful Images through Vblogging. Also, most importantly promoting Agvocacy! I really enjoyed meeting such amazing people who are making a difference in Agriculture and how food is brought to my plate.

Here I am brainstorming some ideas for my Blog with the tips learned at ACFC11:

 

 

 

 

 

 

 

I would like to say that I learned the most from John Blue (& Mace Thornton) from Truffle Media such as how to create better videos for your blog with great insightful tips that are perfect for people like myself who have a great attention to detail. Also, John had great suggestions on advanced twitter tools to keep me following more active users.

I really enjoyed both beginner and advanced blogging suggestions from Janice Person, Katie Pinke, and Ryan Goodman. Overall they mentioned that it is all about telling a story to your fans about your lifestyle: the good and the hectic moments. They also touched upon google analytics and the pro/cons of WordPress and Blogger.

I also learned great apps for my iPad/MacBook Pro from Chuck Zimmerman and we talked about how: It’s Great to Be a Florida Gator!

I wish I had more time to speak with Mindy Jo Montgomery who wanted to chat but was heading out of the conference.

Here is the group picture (with my eyes open!)

Viral Marketing and World Wide Rave

This is an excellent post from one of my favorite authors, David Meermann Scott. He basically inspired me to be passionate social media marketing back in 2009. This PPT has innovative information to help boost your inbound content (ebooks, focus on your different buyer personas, etc). It is worth reading, please do so. You won’t regret it! I don’t want to give too much away this time, because I want you to be impressed with the tips he gives you. Imagine, if you could apply this information to your niche or industry, especially this great industry I cater my blog to, such as the four-legged industry which focuses on pets, horses, and other creatures that we love. I really appreciate those that think outside the box, like what David suggest on this PPT.

Social Media and Building Community

This PPT places emphasis on being humble in your community, focus on being a participant, not just the owner. You have to celebrate your customers and follow steps to strengthen your community. This can be easily applicable to the Equine, Pet, and Agriculture community where folks are educated and need to learn about what they’re giving their pets and/or now want to know where their meal comes from.

©iStockphoto.com/David Mathies

Latest on Mobile Marketing by MSNBC

Hi Everyone:

I just attended an American Marketing Association (AMA) event based on Mobile Marketing. Mary Stenmark is the Regional Sales Director at MSNBC.com and she presented this amazing powerpoint, you’ll be shocked about the stats of where the future of mobile marketing is headed, check it out below:

MSNBC- Mobile Marketing Harnessing the Power of the Small Screen

View more presentations from AMA Tampa Bay

Be Hip and Be Noticed, Get a QR Code

I’m beginning to see it everywhere in the Pet market, Horse industry, and the general public in magazine advertisements, flyers, and growing substantially in business cards overseas. These “Quick-Response” (QR) Codes are read by smartphones (Blackberry, iPhone, Androids)and  link you to websites, phone numbers, and much more.

Google your phone model and “QR Code” and it will tell you which apps offer you QR Code Readers on your smartphone. To get your own QR code, I tried this site and code my own code, please see below. Let me know if you want me to explain more about this subject, or if you have questions email me: mvalentinaescobar@gmail.com

Valentina's QR Code for Blog