Women on Boards Lead to a Higher ROI

Valentina handing her Biz Card, Photo by Leah Prater

Two great reads if you’re currently trying to decide on adding a new Board member, perhaps a female? What about increasing your ROI?

Companies with women on their boards have been proven to lead to a higher ROI.

“women are the power users of many products and it’s just smart business to have an understanding of key customers around the table. Could you imagine a game company without any gamers on the leadership team or board?” Read more:
Why Your Next Board Member Should Be A Woman

Finally, Forbes does a great job tying in the previous article and focusing on the ROI of having a woman on the Board, read this: Facebook Is Ignoring Its Most Lucrative Users

Great read for those who are beginning to add social media on your employees To-Do List.

The Podium

By Dennis Walsh, Senior Consultant & Director of Social Media

On Monday, Houston-based Francesca’s Holdings Corporation (NASDAQ: FRAN) announced that it had fired its chief financial officer, Gene Morphis, after discovering he had “improperly communicated Company information through social media.”  This case highlights how important it is for all companies to have a clear social media policy in place and to educate top executives on their roles and responsibilities as company spokespeople.

Mr. Morphis was very active on Twitter, publishes a personal blog, and has public profiles on LinkedIn and Facebook.  Mr. Morphis spoke freely about his duties as CFO of Francesca’s in his Facebook status updates, which were open for public viewing.  In one example he states that he just completed a roadshow for a secondary offering, which appears to have been announced via press release prior to the post.

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Digital vs. Social Media

I attended an exceptional presentation by Cody Littlewood (Eastman Chemical Company) at a local PRSA chapter.

Here are some of the notes I took from his PPT:

Data can make mtkg communications:

1. Targeted

2. Measurable

3. Produce Increase in ROI

4. Effective Mktg in general

Average costs:

$332 in Outbound Mktg (per year)

$134 in Inbound Mktg

Cost per meeting:

Trade shows: $2,500

E-mail: $700

Paid Search: $250

Average ROI for Social Media (SM) for 2011: 95% from $300k converts to $285K

Average ROI for Search Engine Optimization (SEO) for 2011: 2500% from $300k converts to $7.5M

Average ROI for Email for 2011: 5700% from $300K converts to $17.1M

” email, SM, SEO over 3 years from $2.7M converts to $74.6M

44% of decision makers use a social network

14 Billion monthly searches

Consumers are demanding value and information for free

B2B Business have increase success online than B2C

Social media converts 1400% higher than other channels

B2B businesses are spending 34% of mktg in digital

Just Graduated and Using Social Media to Get a First Job

Lindsey Kirchoff’s blog photo

 

 

Amazing author, Social Media Marketing Guru, David Meerman Scott: Giving advice to New Grads/Young Professionals entering the workforce (view below):

http://www.twitvid.com/embed.php?guid=PRFLI&autoplay=0

Top Articles of the Week for Young Professionals

• 

  Leading Social Media Discussion . Photo by Leah Prater

  Productivity Trick: Pick Your Best 2 Hours 
• What to Blog About When You Have Nothing To Say (Good Tips!)
• Digital resumes may become the norm for grads, job seekers (Creative)
• 7 Tips for Networking 
• 5 Qualities of Charismatic People. How Many Do You Have? (Yay!)
  Millennials and Print Newspapers: A Surprising Story (Bought my newspaper today)
  Why More Women Aren’t in Corporate Power Seats (Dress Well/Play Golf)

Why More Women Aren’t in Corporate Power Seats

Why More Women Aren’t in Corporate Power Seats by WSJ

One Tip: Dress Well & Play Golf! See video below to learn more tips….

http://s.wsj.net/media/swf/VideoPlayerMain.swf