Archive for September, 2012

September 11, 2012

I’m so happy for this girl. I met up with her in Knoxville and basically told to get out of Knoxville and go back to Boston. Glad she took my advice of networking and blogging/freelancing like crazy for HubSpot at Inbound 12. I completely believed in her b/c of her knowledge/degree at Tufts, her internship with my idol (David Meerman Scott), and her references. HubSpot is one of the “it” companies for young millennials. Good for her! This has made my week.

How To Market To Me

I’m so excited to report that I have accepted a full-time, salaried position at my dream company. Because this is an extra special occasion, I want to tell you all about it in this quick video.

If you can’t watch the video, here’s the news: I’m officially working for HubSpot as an Inbound Marketing Manager. This means I will be writing on the HubSpot blog, with an audience of over 90,000 email subscribers, all about inbound marketing techniques, starting next Monday. Writing to marketers about marketing online? Talk about a dream job. In fact, my first article (edited from the application) just went live this morning!

For those of you scratching your head on why this post is on a millennial marketing website, let me catch you up. I’ve been using this website and other inbound marketing techniques to  job-hunt as a recent college graduate. If you want to learn more…

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September 10, 2012

WOW. Time to work on my engagement on Social Media platforms!!! Check out this article. If you have a low Klout score you might get a bad grade in school, even worse, you might not be offered an internship!

Todd Bacile's Marketing Blog

By Todd Bacile | September 4, 2012


Last week Mark Schaefer’s syndicated blog {grow} ran my guest-authored post discussing a Klout classroom project I created for the undergraduate Electronic Marketing course I teach at Florida State University. The story created somewhat of a controversy. Tens of thousands of people read the blog post and thousands of social media conversations gave the story significant reach. Some readers liked the idea of the experiential student project – which I refer to as “The Klout Challenge” – while several other readers were not as supportive – that’s the understatement of the century!

Five days after the blog post was published I presented this class project at a large academic marketing conference: The Academy of Marketing Science – World Congress. The reaction and feedback after my 30-minute presentation was quite different from many on the web: the conference attendees loved the idea of…

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September 5, 2012

Beyond PR

400 million emails, 90 million site visits, 6 million video views, 1.1 billion advertising impressions, 1 billion recipes viewed … and a food magazine with more than a million paid subscribers that’s on par with the Food Network’s magazine, and is bigger than Food & Wine.

Kraft is a scale publishing platform, according to Julie Fleischer, director of CRM Content Strategy for Kraft Foods.   So what can the rest of us learn from Kraft’s enormous content marketing and social CRM programs, even if our own brands don’t have the scope, reach and depth of content that Kraft has developed?  As it turns out, a lot.

” We have an audience that is coming for our food solutions, staying longer than they do on other sites, and are likely to click through to more information,” noted Julie.

Kraft has developed an engaged audience that they don’t need to go find…

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September 4, 2012

My One Year Anniversary in TN

It’s been one year already in TN (starting on 9/5/12). In this one year, I finished my MBA Degree, went Flat Footing to Bluegrass/Country Music, ate all types of BBQ, saw snow fall for the first time, had my gallbladder removed, and launched my own business. I can say this has been one of the most eventful years of my life. I networked like crazy to get my name out there. I met great people along the way and feel blessed to be in such a friendly community. Most importantly, have friends that I can count on (hint: sudden gallbladder surgery). I read somewhere that launching a biz in the south is easier b/c the folks here tend to be loyal and into helping out others get ahead.

My first year in TN

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