I separate myself from other Social Media professionals by really learning all I can about “engagement”. Anyone can post anything online and call themselves a social media marketer. What about creating a movement through engagement with actual ongoing conversations using social media? If you’ve ever met me you’ll know I’m as social in-person as I am online. These tools for offline and online marketing will be useful for obtaining a lead online and following through offline:
Top 3 Engagement Marketing Articles
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How to be a Social Butterfly Offline & In-Person
4. Get the lay of the land. Observe group formations before choosing whom to approach. Look for people who are most likely to respond positively. These would be individuals standing alone who are waiting for someone to talk to, or groups of twos and threes that are open to new participants. You can see this in their body language: if they are facing outward, chances are they are having a casual conversation and would be happy for others to join in.
Be Genuinely Interested in Others (not just in telling everyone about yourself), ask lots of questions, and smile! 🙂
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120 Social Media Marketing Terms Explained
So you started doing Social Media and you have no idea what half the stuff you read about means? Well, it’s time to check out HubSpot’s Ultimate Glossary of Social Media terms and learn!
Ideally, it might be a good idea to read it once or twice perhaps?
(Where can I get these nails done like in the photo above???)
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Should you use twitter? [infographic]
Why should I do twitter to tell people that I’m brushing my teeth? I often hear this from those skeptical folks who don’t understand that Twitter is a source of knowledge and a tool to communicate with masses of individuals who share your hobbies, interests, and passions! Visit the info graphic below to fully comprehend the benefits, uses for biz vs. personal, and what to do:
Visit the original post from Alltop
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13 Helpful Apps for Taking Care of Your Pets [INFOGRAPHIC]
I love this post: social media and the pet industry. Perfect combo! From Mashable
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Tablet Owners Define New Category of Shoppers [cool INFOGRAPHIC]
“The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.”
Another Mashable info graphic to show you where tablets are headed to the future:
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$1.4 trillion buying power in these households by 2013, Find Out Who!
I’m always telling everyone about the power of the Hispanic audience, here’s my proof:
According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.
Find out more about Latina buyers and their four distinct female Latina shopper archetypes
Contact me if you’re interested in speaking engagements or consulting on the Hispanic Market
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How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion
It seems like there are endless emails being sent about Cyber Monday now that Black Friday has passed. It’s hard to believe how successful they might be? Often I wonder who really does their social media campaign efficiently enough to actually generate more sales online than in physical stores, I found my answer with Mashable’s article on Tory Burch. Here is a small sample of the article:
Much of her success can be linked to an aggressive digital strategy, says Miki Berardelli, who has served as chief marketing officer of Tory Burch since 2009. The company launched ecommerce immediately after opening its first shop in downtown Manhattan, and toryburch.com generates more revenue than any physical store. Burch is one of the few designers to maintain a direct, ongoing dialogue with her friends and fans onTwitter, which she does in an easy-going and authentic manner. The company’s blog, which is helmed by former InStyle editor Honor Brodie, is broadly recognized in the industry as one of the leading manifestations of ongoing, brand-developed content.
read more »
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12 Marketing Predictions for 2012
I suggest reading this article from MarketingProfs several times because “social marketing activities will no longer be optional; in 2012, they will be a necessary element of traffic-driving success.”
Read more more about 12 Marketing Predictions for 2012
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Who Wears The Pants? The Women Of Course
I love this article for Feminist Friday, this article was found on Forbes. Here is the info graphic below:
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