How to Get Your Messages Retweeted

“Shorter tweets of 70 characters or less were retweeted nearly twice as often as longer tweets”

Here is the 411 I found online about getting more retweets, definitely the best read for those struggling or don’t have trust on Twitter I found it online through my biggest inspirational marketer (my age) Shama

“…content that humanizes a brand has the highest likelihood of all the content characteristics we explored of driving retweetability, increasing the odds of retweeting by as much as 70%.”

Check it out, it’s one of the best Twitter articles, I’ve read!

Social media errors require quick action from small business owners | The Republic

(picture taken of Hershey with newspaper article)

Great read for those who are hesitant of their actions on the social media platforms:

Social media errors require quick action from small business owners | The Republic.

Should you use twitter? [infographic]

Why should I do twitter to tell people that I’m brushing my teeth? I often hear this from those skeptical folks who don’t understand that Twitter is a source of knowledge and a tool to communicate with masses of individuals who share your hobbies, interests, and passions! Visit the info graphic below to fully comprehend the benefits, uses for biz vs. personal, and what to do:

Visit the original post from Alltop

13 Helpful Apps for Taking Care of Your Pets [INFOGRAPHIC]

I love this post: social media and the pet industry. Perfect combo! From Mashable

Tablet Owners Define New Category of Shoppers [cool INFOGRAPHIC]

“The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.”

Another Mashable info graphic to show you where tablets are headed to the future:

$1.4 trillion buying power in these households by 2013, Find Out Who!

Latina Buying Power

I’m always telling everyone about the power of the Hispanic audience, here’s my proof:

According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.

Find out more about Latina buyers and their four distinct female Latina shopper archetypes

Contact me if you’re interested in speaking engagements or consulting on the Hispanic Market

How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion

Tory Burch

It seems like there are endless emails being sent about Cyber Monday now that Black Friday has passed. It’s hard to believe how successful they might be? Often I wonder who really does their social media campaign efficiently enough to actually generate more sales online than in physical stores, I found my answer with Mashable’s article on Tory Burch. Here is a small sample of the article:

Much of her success can be linked to an aggressive digital strategy, says Miki Berardelli, who has served as chief marketing officer of Tory Burch since 2009. The company launched ecommerce immediately after opening its first shop in downtown Manhattan, and toryburch.com generates more revenue than any physical store. Burch is one of the few designers to maintain a direct, ongoing dialogue with her friends and fans onTwitter, which she does in an easy-going and authentic manner. The company’s blog, which is helmed by former InStyle editor Honor Brodie, is broadly recognized in the industry as one of the leading manifestations of ongoing, brand-developed content. 

12 Marketing Predictions for 2012

I suggest reading this article from MarketingProfs  several times because “social marketing activities will no longer be optional; in 2012, they will be a necessary element of traffic-driving success.”

Read more more about 12 Marketing Predictions for 2012

Who Wears The Pants? The Women Of Course

I love this article for Feminist Friday, this article was found on Forbes. Here is the info graphic below:

6 Ways to Be More Persuasive With Social Media

As always, Mashable posted a great article on Being More Persuasive with Social Media, here are their Top Six Ways to get it done but with a Valentina twist to it.

1. Reciprocation – The Oldest Trick in the Book

like everything in life, it’s all about favors, you give something to someone with the hope that they do something in return, you teach them something or sell them a product but hope they mention it to others through WOM or Social Media

2. Social Proof – Don’t Be Left Behind

folks like to be where the party is at, build an audience, make it interesting, provide value, and they’ll come!

3. Liking – Never Met a Stranger

be yourself: being funny, personable, or very friendly helps!

4. Authority – Why You Must Listen to Me

show it off, your expertise, your experience, etc…people need to see proof!

5. Scarcity – Last Chance to Be Popular

play it hard to get!

6. Commitment and Constancy – Don’t Go Back on Your Word

follow through!

I really suggest reading the actual post from Mashable about being more persuasive to see examples, stories, and more comprehensive explanation.