The sudden craze, Pinterest! What is Pinterest? It’s basically a social platform where you “flip” through pictures of items based on your interest. This invite-only platform is the biggest hit for the past couple of months. Visit the info graphic below to see how fast it is growing!
I was shocked when I read the top ten active social media countries and the women of those countries. Seeing a huge trend in South American countries such as Argentina, Chile, Colombia, Peru, and Venezuela and how Hispanic women spend more hours online than other women in other countries.
On the subject of Football and Marketing, the Super Bowl is fast approaching us and there’ll be no doubt on the big effect social media will have this year.
An excerpt from the article: “a fan won’t need to tweet, “where can I find parking?” to get help; Raidious operatives will be able to pick up on a general phrase such as “parking sucks” to offer assistance.” <–WOW!
Sorry, I couldn’t resist! I’m dedicated to only blogging about social media for small businesses. But what about hiring the right people when you start creating more momentum for your business? I found this article from KOSBE’s Facebook Status. (It’s from Inc.)
Great tips on finding exceptional talent! I absolutely love this article. People often only think of me as Social Media but I love management/leadership. Throughout my MBA, I loved being the leader and assuming responsibility for assigning tasks for classmates based on strengths. Go Gators! Tebowing!
I just listened to the most innovative webinar on How to Get Started on Mobile Marketing with Jamie Turner – Bluetrain Mobile Webinar. I suggest to actually listen to the 1 hr webinar but you if you don’t have the time, don’t worry, I have taken the main bullet points that could be applicable to small business owners (especially those with restaurant, stores, providing a service with a physical location) and posted the tips below
Let’s begin with stats:
- 6.8 Billion People on Planet, 4.0 Billion own a mobile phone, 3.5 Billion own a toothbrush
- By 2013, Number 1 way to access internet is by Smartphone (Gartner Group)
- Mobile Coupon generate 10x redemption rate of traditional coupons (coolness factor to showing to friends on social media platforms)
- 70% of all mobile searches are acted upon within a hr vs. 30% of all traditional searches
Great infographic to back up the need to invest more in Social Media by HubSpot It could be useful to hire a full-time Social Media Coordinator or even a contractor for those with a tight budget. An investment now in a Social Media job position could be lucrative within a couple of months (look below for inspiration).
So you started doing Social Media and you have no idea what half the stuff you read about means? Well, it’s time to check out HubSpot’s Ultimate Glossary of Social Media terms and learn!
Ideally, it might be a good idea to read it once or twice perhaps?
(Where can I get these nails done like in the photo above???)
^^^ As I have always said, Marketing is Sales in Disguise. I completely agree with #5 about Calling Customers. As a salesperson at heart , how can you not afford to spend 10 mins of your time getting to know about your customers, their likes, their NEEDS, and most importantly addressing those objections you’ll most likely find out when you get to know them???
I agree with number 4: “Allowing guest bloggers to post on your blog brings twofold benefits: more content for your blog, and new reader exposure for your site.”
Plus…most importantly focusing on your niche and consistency!
I have a passion for helping business grow their presence online through Social Media, I have a soft spot for Women owned businesses, I’m a believer that using Twitter can help grow sales and increase clientele through innovative marketing campaigns. For example (on the above link) it shows how a upscale boutique spurred sales through Twitter, here is an excerpt: