Super Bowl XLVI Gets a Social Media Command Center

Image from Mashable 2012

On the subject of Football and Marketing, the Super Bowl is fast approaching us and there’ll be no doubt on the big effect social media will have this year.

Check out the article from Mashable about the Super Bowl’s Social Media Command Center.

An excerpt from the article: “a fan won’t need to tweet, “where can I find parking?” to get help; Raidious operatives will be able to pick up on a general phrase such as “parking sucks” to offer assistance.” <–WOW!

Why You Should Hire Tim Tebow

Tim Tebow picture from Inc.

Sorry, I couldn’t resist! I’m dedicated to only blogging about social media for small businesses. But what about hiring the right people when you start creating more momentum for your business? I found this article from KOSBE’s Facebook Status. (It’s from Inc.)

Great tips on finding exceptional talent! I absolutely love this article. People often only think of me as Social Media but I love management/leadership. Throughout my MBA, I loved being the leader and assuming responsibility for assigning tasks for classmates based on strengths. Go Gators! Tebowing!

How to Get Started in Mobile Marketing

Jamie Turner (photo from @AskJamieTurner on Twitter)

I just listened to the most innovative webinar on How to Get Started on Mobile Marketing with Jamie Turner – Bluetrain Mobile Webinar. I suggest to actually listen to the 1 hr webinar but you if you don’t have the time, don’t worry, I have taken the main bullet points that could be applicable to small business owners (especially those with restaurant, stores, providing a service with a physical location) and posted the tips below

Let’s begin with stats:

• 6.8 Billion People on Planet, 4.0 Billion own a mobile phone, 3.5 Billion own a toothbrush
• By 2013, Number 1 way to access internet is by Smartphone (Gartner Group)
• Mobile Coupon generate 10x redemption rate of traditional coupons (coolness factor to showing to friends on social media platforms)
• 70% of all mobile searches are acted upon within a hr vs. 30% of all traditional searches

71% More Likely to Purchase Based on Social Media Referrals Infographic

Great infographic to back up the need to invest more in Social Media by HubSpot It could be useful to hire a full-time Social Media Coordinator or even a contractor for those with a tight budget. An investment now in a Social Media job position could be lucrative within a couple of months (look below for inspiration).

HubSpot Infographic

10 Easy Customer Engagement Ideas for Small Business

 

10 Easy Customer Engagement Ideas for Small Business.

^^^ As I have always said, Marketing is Sales in Disguise. I completely agree with #5 about Calling Customers. As a salesperson at heart , how can you not afford to spend 10 mins of your time getting to know about your customers, their likes, their NEEDS, and most importantly addressing those objections you’ll most likely find out when you get to know them???

from Mashable

 

6 Tips For Building a High Quality Blog Following

 

6 Tips For Building a High Quality Blog Following.

I agree with number 4: “Allowing guest bloggers to post on your blog brings twofold benefits: more content for your blog, and new reader exposure for your site.”

Plus…most importantly focusing on your niche and consistency!

Social media sites help small shops spur sales

Social media sites help small shops spur sales – USATODAY.com

I have a passion for helping business grow their presence online through Social Media, I have a soft spot for Women owned businesses, I’m a believer that using Twitter can help grow sales and increase clientele through innovative marketing campaigns. For example (on the above link) it shows how a upscale boutique spurred sales through Twitter, here is an excerpt:

“We sold out thousands of pairs in a few days,” Cheryl Daskas said. “Blasting it on Twitter really drove it home. It was a lot of fun.”

Using Social Media & Apps to Loose Weight

Photo from 2MRealty

I usually like to write about how to grow clientele through Social Media but today I want to let you know how to be healthier by using social media and apps. I believe being healthier will help you have more energy to grow your business. (My New Year’s Resolution is not just loose weight but be stronger & run a 5K without being exhausted.)

Make sure you share in your status updates on Facebook & Twitter about starting a fitness program and take pictures of your progression to get more inspiration to continue and inspire others, maybe have a workout buddy too to keep reaching your ideal goal!

 Check out the Apps here: “Top 12 Diet & Weight Loss Apps to Help you Shed the Pounds”

*Valentina is not a Doctor, Dietician, or Trainer,  please consult your doctor before starting an exercise regime.

Social Media in 2012: Good reads

I’m back from vacation and I had a chance to take a mini break to recharge. I found these amazing articles on social media for the new year such as:

• 87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]
• 12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I’m Biased)
• Hire A Journalist! (We did, and here’s what we learned)
• How Restaurants Are Using Social Media to Their Advantage, Read more: http://smallbusiness.foxbusiness.com/entrepreneurs/2011/12/27/how-restaurants-are-using-social-media-to-their-advantage/#ixzz1hswQgWGm
• Ask Shama: Online Marketing Trends for 2012?

America’s pet frenzy: Finding the balance [infographic]

LOL. This is a huge niche, (Infographic from Frugal Dad)

“Pet Dogs Visits Vets 2X than Men aged 18-45 See Their Doctors!!!”

We do spend $ on our pets but guess what…..

“Dog owners live 3+ years longer than average Americans!!!”

Read it below!