Top 3 Engagement Marketing Articles

Teaching my concepts to others

I separate myself from other Social Media professionals by really learning all I can about “engagement”. Anyone can post anything online and call themselves a social media marketer. What about creating a movement through engagement with actual ongoing conversations using social media? If you’ve ever met me you’ll know I’m as social in-person as I am online. These tools for offline and online marketing will be useful for obtaining a lead online and following through offline:

Business Etiquette: 5 Rules That Matter Now (start this immediately)

How to Write a Thank-You Note That Matters (key points to use offline)

30 Things to Tweet About Your Brand (print this handy to-do list)

How to be a Social Butterfly Offline & In-Person

I have been complimented that I’m both socially online and in person. I wish I can share my secrets b/c it has exposed me to exceptional professionals and marketers within months of my move to this area. I found an article on Forbes very useful for anyone who might need some tips on How to Work a Room Like You Own The Place. I was especially found this concept useful:

4. Get the lay of the land. Observe group formations before choosing whom to approach. Look for people who are most likely to respond positively. These would be individuals standing alone who are waiting for someone to talk to, or groups of twos and threes that are open to new participants. You can see this in their body language: if they are facing outward, chances are they are having a casual conversation and would be happy for others to join in.

Be Genuinely Interested in Others (not just in telling everyone about yourself), ask lots of questions, and smile! 🙂

Super Bowl XLVI Gets a Social Media Command Center

Image from Mashable 2012

On the subject of Football and Marketing, the Super Bowl is fast approaching us and there’ll be no doubt on the big effect social media will have this year.

Check out the article from Mashable about the Super Bowl’s Social Media Command Center.

An excerpt from the article: “a fan won’t need to tweet, “where can I find parking?” to get help; Raidious operatives will be able to pick up on a general phrase such as “parking sucks” to offer assistance.” <–WOW!

Why You Should Hire Tim Tebow

Tim Tebow picture from Inc.

Sorry, I couldn’t resist! I’m dedicated to only blogging about social media for small businesses. But what about hiring the right people when you start creating more momentum for your business? I found this article from KOSBE’s Facebook Status. (It’s from Inc.)

Great tips on finding exceptional talent! I absolutely love this article. People often only think of me as Social Media but I love management/leadership. Throughout my MBA, I loved being the leader and assuming responsibility for assigning tasks for classmates based on strengths. Go Gators! Tebowing!

How to Get Started in Mobile Marketing

Jamie Turner (photo from @AskJamieTurner on Twitter)

I just listened to the most innovative webinar on How to Get Started on Mobile Marketing with Jamie Turner – Bluetrain Mobile Webinar. I suggest to actually listen to the 1 hr webinar but you if you don’t have the time, don’t worry, I have taken the main bullet points that could be applicable to small business owners (especially those with restaurant, stores, providing a service with a physical location) and posted the tips below

Let’s begin with stats:

• 6.8 Billion People on Planet, 4.0 Billion own a mobile phone, 3.5 Billion own a toothbrush
• By 2013, Number 1 way to access internet is by Smartphone (Gartner Group)
• Mobile Coupon generate 10x redemption rate of traditional coupons (coolness factor to showing to friends on social media platforms)
• 70% of all mobile searches are acted upon within a hr vs. 30% of all traditional searches

71% More Likely to Purchase Based on Social Media Referrals Infographic

Great infographic to back up the need to invest more in Social Media by HubSpot It could be useful to hire a full-time Social Media Coordinator or even a contractor for those with a tight budget. An investment now in a Social Media job position could be lucrative within a couple of months (look below for inspiration).

HubSpot Infographic

120 Social Media Marketing Terms Explained

HubSpot's Ultimate Glossary on Social Media

So you started doing Social Media and you have no idea what half the stuff you read about means? Well, it’s time to check out HubSpot’s Ultimate Glossary of Social Media terms and learn!

Ideally, it might be a good idea to read it once or twice perhaps?

(Where can I get these nails done like in the photo above???)

10 Easy Customer Engagement Ideas for Small Business

 

10 Easy Customer Engagement Ideas for Small Business.

^^^ As I have always said, Marketing is Sales in Disguise. I completely agree with #5 about Calling Customers. As a salesperson at heart , how can you not afford to spend 10 mins of your time getting to know about your customers, their likes, their NEEDS, and most importantly addressing those objections you’ll most likely find out when you get to know them???

from Mashable

 

6 Tips For Building a High Quality Blog Following

 

6 Tips For Building a High Quality Blog Following.

I agree with number 4: “Allowing guest bloggers to post on your blog brings twofold benefits: more content for your blog, and new reader exposure for your site.”

Plus…most importantly focusing on your niche and consistency!

Social media sites help small shops spur sales

Social media sites help small shops spur sales – USATODAY.com

I have a passion for helping business grow their presence online through Social Media, I have a soft spot for Women owned businesses, I’m a believer that using Twitter can help grow sales and increase clientele through innovative marketing campaigns. For example (on the above link) it shows how a upscale boutique spurred sales through Twitter, here is an excerpt:

“We sold out thousands of pairs in a few days,” Cheryl Daskas said. “Blasting it on Twitter really drove it home. It was a lot of fun.”