If you have read my blog in the past. You’ll know I’m obsessed about posting infographics to prove a point about a topic. It captures your attention quick or like how I like to say for those with the “attention span of a flea”
Here is a link I obtained from BlogPaws about more about the subject.
This information below is based on the presentation & Enchantment book by Guy Kawaski. I wanted to learn more about this Enchanting individual after watching the InBound Marketing (through HubSpot) presentation (you can see below). Then I read the book it really changed my perspective about understanding people and their needs. There are so many tips from the book and the presentation but here a couple of things I got out of it:
Visit your site and make sure you have: a mission & value statement, “Who We Are”, FAQ’s, Sitemap
Reduce # of choices, people buy more when there are less to choose from.
Present the big option, then the small choices, then it seems reasonable by contrast.
Enchant everyone that influences, businesses tend to influence the father of the household but in Guy’s household, the daughter is the decision-maker.
Analyze them through three lists of features & capabilities such as:
What we both can do
What we can do but they cannot do
What we cannot do but they can do
3. Finally frame thy competition”
Endure Enchantment through Internalizing Values: conformity, identification, internalization
Think twice before using money (i.e. Encarta vs. Wikipedia)
Achieve trustworthiness: give with joy, give early, give unexpectedly, ask for reciprocation!
pointers to useful, inspiring, entertaining content (try to add links when doing this on Twitter)
Personal insights, observations, or content
Advice & Assistance” (Also keep it positive!)
Provide Intrinsic Value (IEEE): Inspiration, Entertainment, Enlightenment, Education
According to the book, 19.4% of viewers abandon a video with in the first ten seconds of a video
By 60 seconds, 44% have stopped watching!
Make videos short and start fast! Include brand name last on title.
I really suggest you read the book to know how to enchant employees/volunteers, don’t forget to see the presentation in case you can’t read the book:
Two months ago, I had my commencement ceremony (in FL) and Inbound Marketing Summit scheduled for the same weekend. I knew I wouldn’t be able attend HubSpot’s Inbound Marketing Summit (IMS) because of my commencement ceremony. I was dying to meet one of the guest speakers, Guy Kawaski (Former chief evangelist of Apple, Co-founder of Alltop.com, Author of Enchantment) and learn more information about Inbound Marketing (I’m certified as an Inbound Marketing Certified Specialist through HubSpot). At the end of the day, my husband and I moved to TN (due to an amazing job offer), I couldn’t attend both my commencement and #IMS2011. But, I’m excited to share the top ten takeaways by someone who has attended this, please click here.
This post is ideal for keeping a dialogue with potential customers, never forget that with all of the technology available there is always a human touch that is needed to close a sale, especially in this niche. This PPT provides case studies and 7 simple steps that make learning the concept pretty easy. The point is never forget to follow up and respond ASAP to inquires! These steps are ideal for a check list of things to do for the pet, horse, and agriculture community where the product is meant for a living thing, sometimes a “family” member to the customers.
This is an excellent post from one of my favorite authors, David Meermann Scott. He basically inspired me to be passionate social media marketing back in 2009. This PPT has innovative information to help boost your inbound content (ebooks, focus on your different buyer personas, etc). It is worth reading, please do so. You won’t regret it! I don’t want to give too much away this time, because I want you to be impressed with the tips he gives you. Imagine, if you could apply this information to your niche or industry, especially this great industry I cater my blog to, such as the four-legged industry which focuses on pets, horses, and other creatures that we love. I really appreciate those that think outside the box, like what David suggest on this PPT.
This PPT from HubSpot has tips on multiple tools on Keywords, details on long-tail terms, how to increase conversions on your website (such as learning about your biz, service, product). Great material can be applied to those individuals who are promoting a product in the pet/equine industry, promoting a service such as farrier, or even a horse.
This PPT places emphasis on being humble in your community, focus on being a participant, not just the owner. You have to celebrate your customers and follow steps to strengthen your community. This can be easily applicable to the Equine, Pet, and Agriculture community where folks are educated and need to learn about what they’re giving their pets and/or now want to know where their meal comes from.