Developing a Keyword Strategy

This PPT from HubSpot has tips on multiple tools on Keywords, details on long-tail terms, how to increase conversions on your website (such as learning about your biz, service, product). Great material can be applied to those individuals who are promoting a product in the pet/equine industry, promoting a service such as farrier, or even a horse.

©iStockphoto.com/David Mathies

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