Beyond PR

400 million emails, 90 million site visits, 6 million video views, 1.1 billion advertising impressions, 1 billion recipes viewed … and a food magazine with more than a million paid subscribers that’s on par with the Food Network’s magazine, and is bigger than Food & Wine.

Kraft is a scale publishing platform, according to Julie Fleischer, director of CRM Content Strategy for Kraft Foods.   So what can the rest of us learn from Kraft’s enormous content marketing and social CRM programs, even if our own brands don’t have the scope, reach and depth of content that Kraft has developed?  As it turns out, a lot.

” We have an audience that is coming for our food solutions, staying longer than they do on other sites, and are likely to click through to more information,” noted Julie.

Kraft has developed an engaged audience that they don’t need to go find…

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