WOW. Time to work on my engagement on Social Media platforms!!! Check out this article. If you have a low Klout score you might get a bad grade in school, even worse, you might not be offered an internship!

Todd Bacile's Marketing Blog

By Todd Bacile | September 4, 2012


Last week Mark Schaefer’s syndicated blog {grow} ran my guest-authored post discussing a Klout classroom project I created for the undergraduate Electronic Marketing course I teach at Florida State University. The story created somewhat of a controversy. Tens of thousands of people read the blog post and thousands of social media conversations gave the story significant reach. Some readers liked the idea of the experiential student project – which I refer to as “The Klout Challenge” – while several other readers were not as supportive – that’s the understatement of the century!

Five days after the blog post was published I presented this class project at a large academic marketing conference: The Academy of Marketing Science – World Congress. The reaction and feedback after my 30-minute presentation was quite different from many on the web: the conference attendees loved the idea of…

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2 Comments to “”

  1. Thank you for reblogging this post, Valentina. I am seeing more and more people comment, tweet, and post updates about recruiters using social media influence metrics (such as Klout) as one method to “sort the pile” of applications for social media jobs. A general understanding of these metrics for anyone in marketing (or hoping to be in marketing) is beneficial. I welcome all comments or tweets, whether they are positive or negative!

    • When I was looking for a job earlier this year, one of the few people who is ahead of tech here said he knew I’m serious Social Media b/c of my high Klout score. It adds credibility. It’s not enough to get good grades in school (for Marketing majors) but to be involved with others professionally online and offline. At the end of the day though, it’s not all about what you know but who you know…you can catch a wider net if you meet more of these professionals online to help you get a job. I met most of the movers/shakers of this town through Twitter when I moved here a year ago.

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