Archive for September 10th, 2012

September 10, 2012

WOW. Time to work on my engagement on Social Media platforms!!! Check out this article. If you have a low Klout score you might get a bad grade in school, even worse, you might not be offered an internship!

Todd Bacile's Marketing Blog

By Todd Bacile | September 4, 2012

Klout

Last week Mark Schaefer’s syndicated blog {grow} ran my guest-authored post discussing a Klout classroom project I created for the undergraduate Electronic Marketing course I teach at Florida State University. The story created somewhat of a controversy. Tens of thousands of people read the blog post and thousands of social media conversations gave the story significant reach. Some readers liked the idea of the experiential student project – which I refer to as “The Klout Challenge” – while several other readers were not as supportive – that’s the understatement of the century!

Five days after the blog post was published I presented this class project at a large academic marketing conference: The Academy of Marketing Science – World Congress. The reaction and feedback after my 30-minute presentation was quite different from many on the web: the conference attendees loved the idea of…

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