I’m always telling everyone about the power of the Hispanic audience, here’s my proof:
According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.
Find out more about Latina buyers and their four distinct female Latina shopper archetypes
Contact me if you’re interested in speaking engagements or consulting on the Hispanic Market