Digital vs. Social Media

I attended an exceptional presentation by Cody Littlewood (Eastman Chemical Company) at a local PRSA chapter.

Here are some of the notes I took from his PPT:

Data can make mtkg communications:

  1. Targeted

  2. Measurable

  3. Produce Increase in ROI

  4. Effective Mktg in general

Average costs:

$332 in Outbound Mktg (per year)

$134 in Inbound Mktg

Cost per meeting:

Trade shows: $2,500

E-mail: $700

Paid Search: $250

Average ROI for Social Media (SM) for 2011: 95% from $300k converts to $285K

Average ROI for Search Engine Optimization (SEO) for 2011: 2500% from $300k converts to $7.5M

Average ROI for Email for 2011: 5700% from $300K converts to $17.1M

” email, SM, SEO over 3 years from $2.7M converts to $74.6M

44% of decision makers use a social network

14 Billion monthly searches

Consumers are demanding value and information for free

B2B Business have increase success online than B2C

Social media converts 1400% higher than other channels

B2B businesses are spending 34% of mktg in digital


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