Posts tagged ‘social media marketing consultant in bristol’

October 31, 2011

Nine Free Ways to Safely Share Videos

Uploading Videos

Thinking of creating a video to promote your brand and what your company does? Remember this:

Provide: Inspiration, Entertainment, Enlightenment, Education
19.4% of viewers abandon a video within first 10 seconds of video
By 60 seconds – 44% have stopped watching
Be Short & Start Fast (from Enchantment by Guy Kawasaki)
List of video sharing sites:
  1. Wikisend.com (easiest to use)
  2. Videosprout.com (no downloading involved)
  3. Dropbox.com (allows 300MB transfers.com)
  4. Shutterfly.com (creates your own video sharing website)
  5. Facebook.com (most convenient to use, since everyone is online & comfortable with it)
  6. Minigroup.com (10GB of storage with free account, for families)
  7. Chattertree.com (family-focused too, private for specific individuals)
  8. Vimeo.com (offers privacy control, basic account 500MB of weekly storage)
  9. Youtube.com (can be strictly private, most used)
(list from local newspaper article, originally from WestStar TalkRadio Network)
*Don’t forget to add keywords, categories, and a detailed description of the content of the video to increase your chances to move up the SEO ranks!
October 22, 2011

10 Social Media Marketing Sins

Would you trust a baby with your Facebook Page?

Whenever I see reposts from (Twitter Guru) Susie Blackmon‘s tweets on Heidi Cohen (actionable marketing expert), I know it is a good read because it will include practical social media marketing knowledge that could be applicable to various markets such as the B2B to B2C.

The most important bullet on social media marketing sins from Heidi Cohen’s blog includes Number 7:

Hiring a kid who knows Facebook, not employing an experienced marketer who understands your products, brands and company. “

Situation: I have been speaking to a couple of companies interested in having social media marketing expertise. The story sometimes includes hiring an intern in college who didn’t know the brand or understand the mission of the company who started a Facebook or Twitter page for the company- just to get it done. Moreover, the intern left or graduated from college and somehow the owner of the company is left to do FB or Twitter page with limited knowledge on the platform itself. In extreme cases, I’ve read interns who didn’t handle customer services correctly through these platforms and it resulted in damaging the reputation of the brand.

Solution: Owners of companies should hire an expert because marketing through the social media platforms are one of the most direct forms of communication you have with customers. Hire a social media consultant and inform them about the brand. This person will understand how to use the right tools to increase visibility and communications with customers to enable understanding of the products, services, and value for them!

Have a question? Don’t hesitate to contact me for information about social media. Click here.

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