I recently listened to a webinar called Realizing a Return on your Social Marketing Investment: Strategies behind the monetization of the social media channel.
Here are a few excerpts from this webinar:
- Based out of 760 Chief Marketing Officer’s (CMOs): Average social media ROI is 95%
- 25% CMOs are doubling their social investment (100% ROI)
- Architecture implementation is key to achieving strategic phase of social marketing maturity
- ROI is a measure of financial value returned on every dollar invested
- Formula for calculation the ROI of social media:
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