I found this post on Mashable. Before I offer some suggestions to small-businesses, I like to have a reference in case there are any questions that may remain. Therefore please click and see original post on this topic.
I’m a believer that some business owners have bigger fish to fry when it comes to running a business. Hence there is a tendency to rush into social media and get it done when they discover the value it creates (more leads, customers calling for service, etc). Most of the time, small-biz owners start a Twitter & Facebook page to promote a product or a upcoming event and then months later there are no tweets or updates. The excuse is that they don’t have time to continue doing social media or they don’t think anyone cares what about they had for lunch.
Please follow these four steps to protect your online reputation:
- Research & Planning: what are your goals/objectives, channels (Foursquare, Twitter, FB), time investment?
- Monitoring & Listening: Google Analytics, HootSuite, Tweetdeck, & Mashable
- Joining the Convo: planning (use your calendar), consistency (as in daily/weekly), being honest!
- When the Convo becomes Negative: What to do?