Archive for February 13th, 2012

February 13, 2012

The Five C: Mobile Marketing Tips Part 4

More info found in Go Mobile, about the latest in texting, 2D Codes, location-based campaigns.

Forget the Four Ps, the Five Cs are also important to think about when developing a mobile marketing campaign.

Valentina's QR Code for Blog

Valentina's QR Code for Blog

The Five “Cs”:

  1. Company: i.e. product line, image, experience, culture
  2. Collaborators: Biz doing biz with distributors, suppliers, alliances
  3. Customers: buying behavior, decision makers or influencers, market size, how they get info on you
  4. Competitors: direct vs. indirect (i.e. Coke vs. Pepsi vs having a Popsicle as a refreshment instead)
  5. Climate: macro environmental factors (political & regulatory environment, economic, social, and tech environment)
*Great questions to ask yourself and others about your biz? (p. 68-69)  Sometimes the CEO, COO, CMO, Employers, and others have different ideas about your company and it’s Brand differentiation

Learn more of my previous notes of Mobile Marketing Campaign? See Part one and two

%d bloggers like this: