Breaking Into the New Hispanic Marketplace

Sofia Vergara from Modern Family, often searched online

Sofia Vergara from Modern Family, often searched online

Nothing makes me more passionate than marketing (or cooking), especially if I can market to the Latino / Hispanic community since I was raised multicultural & multilingual in Miami.

From Inc.com:

“Over the past decade, the Hispanic population in the U.S. has grown 43 percent, faster than any other demographic. Other studies estimate Hispanics have $1.1 trillion in buying power, a figure expected to grow some 50 percent by 2016. But as the community balloons, marketing to it gets tougher. It’s not enough to add Google Translate to a website or slap a Spanish label on products anymore.”

To keep reading, please Click Here

 

Don’t hesitate to contact me for Guest Blogging opportunities to speak about reaching the Hispanic Community!

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