Posts tagged ‘Social Media’

October 22, 2011

10 Social Media Marketing Sins

Would you trust a baby with your Facebook Page?

Whenever I see reposts from (Twitter Guru) Susie Blackmon‘s tweets on Heidi Cohen (actionable marketing expert), I know it is a good read because it will include practical social media marketing knowledge that could be applicable to various markets such as the B2B to B2C.

The most important bullet on social media marketing sins from Heidi Cohen’s blog includes Number 7:

Hiring a kid who knows Facebook, not employing an experienced marketer who understands your products, brands and company. “

Situation: I have been speaking to a couple of companies interested in having social media marketing expertise. The story sometimes includes hiring an intern in college who didn’t know the brand or understand the mission of the company who started a Facebook or Twitter page for the company- just to get it done. Moreover, the intern left or graduated from college and somehow the owner of the company is left to do FB or Twitter page with limited knowledge on the platform itself. In extreme cases, I’ve read interns who didn’t handle customer services correctly through these platforms and it resulted in damaging the reputation of the brand.

Solution: Owners of companies should hire an expert because marketing through the social media platforms are one of the most direct forms of communication you have with customers. Hire a social media consultant and inform them about the brand. This person will understand how to use the right tools to increase visibility and communications with customers to enable understanding of the products, services, and value for them!

Have a question? Don’t hesitate to contact me for information about social media. Click here.

September 10, 2011

Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC]

Someone once told me that some folks have the attention span of a flea. (I agree, I am one of those individuals) Now I can excuse myself formally and keep adding these unique infographics to make a point of where we’re headed in the future. Don’t get stuck in yesterday’s technology, let me know how I can help you with your social media marketing campaigns through consultations, email me EquineVal@gmail.com or call 786-47-HORSE, please view this infographic of how far we’ve come in 15 years (via Mashable):

September 6, 2011

Social media connect farmers with local customers

Group Picture of Conference

Glad that Social Media and Farming are connecting again, the recent conference that I attended in Nashville has been featured in USAToday.com here is a quote:

“Last week, the AgChat Foundation held a conference in downtown Nashville for farmers across the country — and spanning many farm types and sizes — to learn about improving social media skills. It’s the second conference held by the organization, and attendance doubled in size this year.”

 

To view the entire article, please click here:

Social media connect farmers with local customers

September 4, 2011

Equine Agvocate

Why do I always end up with my eyes closed

Brainstorming some advocacy ideas

I recently attended an Agvocacy 2.0 (Agvocating for Agriculture using Social media) conference in Nashville. I had the pleasure to interview with Chuck Zimmerman of ZimmComm New Media, LLC about being an agvocate for the equine and farming industry using Twitter, Facebook, and LinkedIn as a platform to spread the word.

Here is all the information on the interview, click Here

***You can listen to my interview with Chuck Zimmerman: Equine Agvocate: Valentina

September 3, 2011

5-Minute Guide to Getting a Job in Social Media [INFOGRAPHIC]

I’m excited about starting the new chapter in my life: I’m moving to Tennessee this Labor Day weekend and I’ll complete my Masters of Business Administration degree in October.

I’ll be looking for a job in Marketing in a new (State) town, specifically in Social Media (& would love to be in the Four-Legged Industry) but I would be happy doing Social Media Consulting in the General Industry. Here is the 5-minute guide to getting a job in Social Media, I found it on Mashable, I have done all these steps already.

August 24, 2011

Lessons Learned in Agri Marketing

I just came back from TN from the Agchat Foundation Conference called Agvocacy 2.0. It was a Social Media (SM) Training conference catered to Agricultural folks/farmers/ranchers, lessons include Blogging, Advanced Twitter/Facebook Tips, and Creating Impactful Images through Vblogging. Also, most importantly promoting Agvocacy! I really enjoyed meeting such amazing people who are making a difference in Agriculture and how food is brought to my plate.

Here I am brainstorming some ideas for my Blog with the tips learned at ACFC11:

Why do I always end up with my eyes closed

 

 

 

 

 

 

 

I would like to say that I learned the most from John Blue (& Mace Thornton) from Truffle Media such as how to create better videos for your blog with great insightful tips that are perfect for people like myself who have a great attention to detail. Also, John had great suggestions on advanced twitter tools to keep me following more active users.

I really enjoyed both beginner and advanced blogging suggestions from Janice Person, Katie Pinke, and Ryan Goodman. Overall they mentioned that it is all about telling a story to your fans about your lifestyle: the good and the hectic moments. They also touched upon google analytics and the pro/cons of WordPress and Blogger.

I also learned great apps for my iPad/MacBook Pro from Chuck Zimmerman and we talked about how: It’s Great to Be a Florida Gator!

I wish I had more time to speak with Mindy Jo Montgomery who wanted to chat but was heading out of the conference.

Here is the group picture (with my eyes open!)

August 11, 2011

Social Media and Building Community

This PPT places emphasis on being humble in your community, focus on being a participant, not just the owner. You have to celebrate your customers and follow steps to strengthen your community. This can be easily applicable to the Equine, Pet, and Agriculture community where folks are educated and need to learn about what they’re giving their pets and/or now want to know where their meal comes from.

©iStockphoto.com/David Mathies

July 15, 2011

Be Hip and Be Noticed, Get a QR Code

I’m beginning to see it everywhere in the Pet market, Horse industry, and the general public in magazine advertisements, flyers, and growing substantially in business cards overseas. These “Quick-Response” (QR) Codes are read by smartphones (Blackberry, iPhone, Androids)and  link you to websites, phone numbers, and much more.

Google your phone model and “QR Code” and it will tell you which apps offer you QR Code Readers on your smartphone. To get your own QR code, I tried this site and code my own code, please see below. Let me know if you want me to explain more about this subject, or if you have questions email me: mvalentinaescobar@gmail.com

Valentina's QR Code for Blog

Valentina's QR Code for Blog

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