Posts tagged ‘Social Media ROI’

October 16, 2011

4 Ways to Protect the Reputation of Your Small Business Online

Social Media Madness

I found this post on Mashable. Before I offer some suggestions to small-businesses, I like to have a reference in case there are any questions that may remain. Therefore please click and see original post on this topic.

I’m a believer that some business owners have bigger fish to fry when it comes to running a business. Hence there is a tendency to rush into social media and get it done when they discover the value it creates (more leads, customers calling for service, etc). Most of the time, small-biz owners start a Twitter & Facebook page to promote a product or a upcoming event and then months later there are no tweets or updates. The excuse is that they don’t have time to continue doing social media or they don’t think anyone cares what about they had for lunch.

Please follow these four steps to protect your online reputation:

  1. Research & Planning: what are your goals/objectives, channels (Foursquare, Twitter, FB), time investment?
  2. Monitoring & Listening: Google Analytics, HootSuite, Tweetdeck, & Mashable
  3. Joining the Convo: planning (use your calendar), consistency (as in daily/weekly), being honest!
  4. When the Convo becomes Negative: What to do?
Again, I just wanted you to get a taste of social media, I believe the Mashable covers more details: Click here
September 19, 2011

Top Ten Takeaways From the Inbound Marketing Summit (#IMS11, #HUGS2011)

Guy Kawasaki

Guy Kawasaki

Two months ago, I had my commencement ceremony (in FL) and Inbound Marketing Summit scheduled for the same weekend. I knew I wouldn’t be able attend HubSpot’s Inbound Marketing Summit (IMS) because of my commencement ceremony. I was dying to meet one of the guest speakers, Guy Kawaski (Former chief evangelist of Apple, Co-founder of Alltop.com, Author of Enchantment) and learn more information about Inbound Marketing (I’m certified as an Inbound Marketing Certified Specialist through HubSpot). At the end of the day, my husband and I moved to TN (due to an amazing job offer), I couldn’t attend both my commencement and #IMS2011. But, I’m excited to share the top ten takeaways by someone who has attended this, please click here.

Guy Kawasaski

Guy Kawasaski

 

 

 

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