Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]

The sudden craze, Pinterest! What is Pinterest? It’s basically a social platform where you “flip” through pictures of items based on your interest. This invite-only platform is the biggest hit for the past couple of months. Visit the info graphic below to see how fast it is growing!

Pinterest Infographic from Mashable

Social networking statistics and trends [infographic]

I was shocked when I read the top ten active social media countries and the women of those countries. Seeing a huge trend in South American countries such as Argentina, Chile, Colombia, Peru, and Venezuela and how Hispanic women spend more hours online than other women in other countries.

Social networking stats and trends from Invesp.

How to Enchant your Customers and Leads

This information below is based on the presentation & Enchantment book by Guy Kawaski. I wanted to learn more about this Enchanting individual after watching the InBound Marketing (through HubSpot) presentation (you can see below). Then I read the book it really changed my perspective about understanding people and their needs. There are so many tips from the book and the presentation but here a couple of things I got out of it:

Visit your site and make sure you have: a mission & value statement, “Who We Are”, FAQ’s, Sitemap

Reduce # of choices, people buy more when there are less to choose from.

Present the big option, then the small choices, then it seems reasonable by contrast.

Enchant everyone that influences, businesses tend to influence the father of the household but in Guy’s household, the daughter is the decision-maker.

“Competition:-

1. Know them,
2. Analyze them through three lists of features & capabilities such as:

• What we both can do
• What we can do but they cannot do
• What we cannot do but they can do

3. Finally frame thy competition”

Endure Enchantment through Internalizing Values: conformity, identification, internalization

Think twice before using money (i.e. Encarta vs. Wikipedia)

Achieve trustworthiness: give with joy, give early, give unexpectedly, ask for reciprocation!

“Provide value:

• pointers to useful, inspiring, entertaining content (try to add links when doing this on Twitter)
• Personal insights, observations, or content
• Advice & Assistance” (Also keep it positive!)

….on Youtube:

Provide Intrinsic Value (IEEE): Inspiration, Entertainment, Enlightenment, Education

According to the book, 19.4% of viewers abandon a video with in the first ten seconds of a video

By 60 seconds, 44% have stopped watching!

Make videos short and start fast! Include brand name last on title.

I really suggest you read the book to know how to enchant employees/volunteers, don’t forget to see the presentation in case you can’t read the book: