$1.4 trillion buying power in these households by 2013, Find Out Who!

Latina Buying Power

I’m always telling everyone about the power of the Hispanic audience, here’s my proof:

According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.

Find out more about Latina buyers and their four distinct female Latina shopper archetypes

Contact me if you’re interested in speaking engagements or consulting on the Hispanic Market

Who Wears The Pants? The Women Of Course

I love this article for Feminist Friday, this article was found on Forbes. Here is the info graphic below:

End the Office? Students Want Right to Work From Home [INFOGRAPHIC]

“69% of all workers say the office is unnecessary, a figure that has grown from 60% last year.” from Mashable

I have done both & I agree, I get more work done working from a home-based office. There are less distractions from co-workers and no small talk that takes away from getting the task done effectively and promptly. I take a hour for lunch to watch CNN in spanish & I cook dinner too from 12-1pm. I go back to the task more refreshed and up-to-date with the news. 

Check out the info graphic below from Cisco: