Posts tagged ‘Equestrian’

October 22, 2011

10 Social Media Marketing Sins

Would you trust a baby with your Facebook Page?

Whenever I see reposts from (Twitter Guru)¬†Susie Blackmon‘s tweets on¬†Heidi Cohen¬†(actionable marketing expert), I know it is a good read because it will include practical social media marketing knowledge that could be applicable to various markets such as the B2B to B2C.

The most important bullet on social media marketing sins from Heidi Cohen’s¬†blog¬†includes Number 7:

Hiring a kid who knows Facebook, not employing an experienced marketer who understands your products, brands and company. “

Situation: I have been speaking to a couple of companies interested in having social media marketing expertise. The story sometimes includes hiring an intern in college who didn’t know the brand or understand the mission of the company who started a Facebook or Twitter page for the company- just to get it done. Moreover, the intern left or graduated from college and somehow the owner of the company is left to do FB or Twitter page with limited knowledge on the platform itself. In extreme cases, I’ve read interns who didn’t handle customer services correctly through these platforms and it resulted in damaging the reputation of the brand.

Solution: Owners of companies should hire an expert because marketing through the social media platforms are one of the most direct forms of communication you have with customers. Hire a social media consultant and inform them about the brand. This person will understand how to use the right tools to increase visibility and communications with customers to enable understanding of the products, services, and value for them!

Have a question? Don’t hesitate to contact me for information about social media. Click here.

September 12, 2011

Promote your business through my Blog

If you’re a business in the pet, horse, or agriculture industry -beef, dairy, swine, etc (four-legged industry) and want me blog about your store, farm, or pet/animal please let me know, I’m new to the area (Tri-Cities) and I would love to meet new individuals in this industry. I’m available blog using pictures, videos, and mentions on social media platforms to my audience.

This is my Marketing Persona a person who owns pets, horses, and works in agriculture (visit picture below)

Don’t forget to visit my Contact Page

©iStockphoto.com/David Mathies

August 29, 2011

Wearing Helmets is Sexy and Fashionable

 Hold Your Horses Head

Lately I have been hearing horrific stories about folks (not wearing Helmets) falling off horses and having horrible accidents/injuries.

There are several articles, photos, and things to do on the Rider4Helmets Site.

But I’m not here to preach or to tell you what do in your life.(Only when it comes to food!) I’m here to tell you that helmets are sexy and very fashionable. Have you seen some of the latest ones?

Here is a sample of one (with Free Shipping) that I found on Riders4Helmets site plus accessories, protective gear for Horses & dogs:

*I have received a shirt in the past by Riders4Helmets and tote bag by Horse Shoes by Design.

August 27, 2011

Color Impressions and your business

In an effort to offer my best knowledge of marketing to my audience and clients, I have completed a Certified Color Specialist course. Color is important in what you offer your customers in the way you project your brand, logo, and brand. What is the impression that you’re really offering your clients? Upbeat or casual? Mainstream or all-Natural. Are you current with the latest trends in the industry?

Click below to view my final presentation for certification, upcoming color trends for the equestrian industry:

August 25, 2011

Special thanks to Cowgirl Magazine and Wrangler


I just subscribed to Cowgirl Magazine, they were offering a contest for Booty Up jeans from Wrangler as an incentive for new subscribers (only a lucky few were going to win these jeans), I thought it was a 2 x 1 deal ( I crossed my fingers) and I won a pair! I really need some booty help. They were very comfy and fit nicely.

Thanks again! I love the magazine for its cowgirl fashions, home decor, and beautifully written articles about horse breeds along with spectacular photography.My hubby even bought me my bday present off of this magazine (Native American jewelry). I’m really obsessed about this mag, I even got featured as a testimonial. Check it out below!¬†

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My Native American (bday present) Jewelry from “All Tribes” (no makeup on): I don't have makeup on

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