Posts tagged ‘Apps’

February 7, 2012

Mobile Marketing Stats: Part I

These stats were obtained from Jamie Turner’s new book, “Go Mobile“:

  • Location-based rev in US is expected to climb from 2.8 billion in 2010 to $10.3 billion in 2015
  • 1 in 10 people currently redeem mobile coupons which is 10x higher than the redemption rate of some traditional coupon channels
  • Cost of running a mobile mktg campaign is less than cost of running many traditional marketing campaigns
  • 6.8 billion people on planet, 4.0 billion own a mobile phone, and 3.5 billion own a toothbrush
  • Once searchers on a smartphone find a local biz, 61% call the biz, 59% visit the location
  • 70% of mobile search users complete their task after one hour, compared to 30% on PC

I’m going to have a couple of “Parts” to the Stats section from my notes, Stay Tuned to actual tips to start your mobile marketing campaign (that are out of the book).

February 6, 2012

Go Mobile: Mobile Strategies to Grow your Business

Go Mobile, the book from 60SecondMarketer.com

Finally, I finished the book, “Go Mobile” it was such a good read for growing a business through using mobile marketing campaigns that I had two notebooks to take notes to post on this blog. One notebook for stats and another of tips to incorporate into businesses. Good things come to those who wait, well here you go, I’ll be blogging about the various things I learned here. Stay Tuned!

July 27, 2011

Latest on Mobile Marketing by MSNBC

Hi Everyone:

I just attended an American Marketing Association (AMA) event based on Mobile Marketing. Mary Stenmark is the Regional Sales Director at MSNBC.com and she presented this amazing powerpoint, you’ll be shocked about the stats of where the future of mobile marketing is headed, check it out below:

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