Jamie Turner (photo from @AskJamieTurner on Twitter)
I just listened to the most innovative webinar on How to Get Started on Mobile Marketing with Jamie Turner – Bluetrain Mobile Webinar. I suggest to actually listen to the 1 hr webinar but you if you don’t have the time, don’t worry, I have taken the main bullet points that could be applicable to small business owners (especially those with restaurant, stores, providing a service with a physical location) and posted the tips below
Let’s begin with stats:
- 6.8 Billion People on Planet, 4.0 Billion own a mobile phone, 3.5 Billion own a toothbrush
- By 2013, Number 1 way to access internet is by Smartphone (Gartner Group)
- Mobile Coupon generate 10x redemption rate of traditional coupons (coolness factor to showing to friends on social media platforms)
- 70% of all mobile searches are acted upon within a hr vs. 30% of all traditional searches
