Sara Blakely and Barbara Corcoran
I know this is a “marketing” blog but I often say that Marketing is Sales in Disguise. I found this article from Inc Magazine truly inspirational to women who are thinking of starting a business or stuck in a rut. Check out: Barbara Corcoran and Sara Blakely, the founder of Spanx, spill their sales secrets at the Inc. Women’s Summit.
Top tip that stays on my mind is:
Blakely said “I didn’t tell friends and family my idea for a year; your ideas are the most vulnerable in the moment you have them. People will tell you things that will stop you dead in your tracks, and you have to explain the idea instead of pursuing it.”
…Also take risks and read a book on Guerrilla Marketing!
