This PPT places emphasis on being humble in your community, focus on being a participant, not just the owner. You have to celebrate your customers and follow steps to strengthen your community. This can be easily applicable to the Equine, Pet, and Agriculture community where folks are educated and need to learn about what they’re giving their pets and/or now want to know where their meal comes from.
I got this video from my friend who does charity for TROT (based out of Tampa Bay, FL) and it was posted on the Today Show. Great video talking about OTTB and their struggle to find homes post-racing careers.